For the last two decades, EQUiTOR has been at the forefront of bringing brands into the boardroom. Along with Interbrand, we pioneered the idea of leveraging Indian brand assets as Growth Accelerators.
A classic brand accelerator story
Titan originally mandated EQUiTOR to assign a defendable value to the Titan brand asset. The engagement was able to establish the financial value of the brand and isolate its enterprise value contribution at 62%. But most importantly, the pivotal insight was the excavation of the three value drivers - Currency of Design, Pleasure of Purchase, and Personalized Care. Founded on these was created two change programs viz. Way of Life and Futureshock. The first ( Way of Life) was to ensure that the company was completely aligned to its most influential asset and hence to its three value drivers. The second ( Futureshock) was to examine how much value the firm could unlock through diversifications that derived from these values drivers.